Star Gold, home of the biggest Bollywood blockbusters, has always pushed the envelope not only with content but also engagement with viewers. To announce its association with the most anticipated film of the year, ‘Tubelight’, the channel undertook a massive initiative #StarGoldKiTubelight, where the channel launched the trailer of the film exclusively for fans outside megastar Salman Khan’s residence at Galaxy Apartments, Mumbai, on May 25, 2017. As an acknowledgment of this one-of-a-kind initiative, the actor surprised his fans by reciprocating the love and adulation of the huge number of people that gathered outside his home.
The fans waited for two hours just to get a glimpse of the superstar. On the stage where the LED was set up to screen the trailer, songs from the film Tubelight were played and fans were called upon the stage to dance and mimic dialogues from Salman Khan’s films like Kick, Dabanng and Wanted. The people present in the crowd for the event were the first in the world to witness the trailer of the film.
“We have worked with Salman Khan across multiple movies over the years and have a great partnership with him. For the release of Salman Khan’s most anticipated movie of the year ‘Tubelight’, we wanted to do something special. With #StarGoldKiTubelight, we would like to reinforce our promise, to viewers as well as trade partners, of bringing the biggest blockbuster films of Indian cinema to their home screens. We strive to ensure that we engage our audiences not just with our films but also with the stars themselves,” said Hemal Jhaveri, General Manager and Exec. Vice President, Hindi Movie Business, Star India.
From the makers of ‘Bajrangi Bhaijaan’, Tubelight is all set to break every box office record when it releases on June 23, and every Salman Khan fan is excited and waiting eagerly for its release.