Standard Chartered has appointed Sanjeeb Chaudhuri to the newly created role of Group Head of Brand and Chief Marketing Officer. This appointment is effective April 1, 2014. He will be reporting to Tracy Clarke, Director, Compliance, People and Communications at Standard Chartered.
In his new role, Chaudhuri will oversee all brand and marketing teams across the Group, and take overall responsibility for developing a singular, cohesive brand strategy. This will underline Standard Chartered’s recently announced re-organisation, in which the Wholesale and Consumer Banking businesses will integrate. As part of this, he will also spearhead a significant drive towards optimising Standard Chartered’s brand recognition across digital and mobile channels, enabling the Bank to better cater for customers who are increasingly living online. He will play a key role in helping to deepen understanding of ‘Here for good’, which remains the cornerstone of Standard Chartered’s brand proposition.
Chaudhuri currently serves as the Bank’s Regional Head for South Asia and Chief Marketing Officer for the Consumer Bank. He had joined Standard Chartered in 2011.
Prior to joining Standard Chartered Bank, Chaudhuri was CEO, Retail and Commercial Banking at Citicorp, Europe, Middle East and Africa, while also holding the role of Head, Retail Banking and Chief Marketing Officer for Europe, Middle East and Africa. He was also a member of the Citi CEO Leadership Forum, the Citi Global Digital Council and the Citi Global Advertising Council.
Before joining Citicorp, he held senior marketing and general management positions at Procter & Gamble, Colgate-Palmolive and Unilever, across the healthcare, personal and household products, foods and beverage categories.
Commenting on Chaudhuri’s appointment, Tracy Clarke said, “Sanjeeb has been instrumental in growing our marketing initiatives across digital and mobile, allowing us to better reach and communicate with our customers. Building upon this strong foundation, Sanjeeb will play an essential part in integrating the brand and marketing teams from across our businesses, leading them to realise a more cohesive brand across all our channels. In driving a consistent and unified proposition, we can maximise the positive impact of Here for good for our employees, our clients, and the markets in which we operate.”