Sport 18, a division of Network 18 Media and Investments, has been appointed to handle the marketing of Volvo Ocean Race India stopover by the Consortium of the Cochin Port Trust and Kerala Tourism. The agency will market and mange this sport when the race touches the Kochi port in December 2008. Sport 18 will be responsible for selling sponsorship opportunities related to the event as per the conditions laid down by the organisers of the event.
Volvo Ocean Race is an annual adventure sports event, and it is for the first time that an Indian port has been chosen for the stopover. The Race will commence its round-the-world marathon sailing in October 2008 and cover more than 39,000 nautical miles, visiting 11 ports across the world.
Satish Menon, CEO, Sport 18, said, “Sport 18 started off beginning this year with a sailing regatta and a boat show that was well received. Also in the pipeline is a plan to work on yet another of the marquee sailing event, which will touch the India viewers.”
Menon informed that Sport 18 had already won the five-year rights to market the India leg of three international marathons – Standard Chartered Mumbai Marathon, Sunfeast Bangalore Marathon, and Delhi Half Marathon. The agency has also bagged the rights for the horse racing events of Royal Western India Turf Club (RWITC) for the next three years in both Mumbai and Pune.
“Sport 18 has taken upon itself to further some of the emerging sports in India and are in an advanced stage of dialogue with three other sporting bodies that are to make waves in India,” Menon said, adding, “In the international sports scenario, Sport 18 has being engaged by top-notch football teams to market and exploit its latent values in India.”
Menon refrained from commenting on the agency’s plans regarding cricket or television. All he would say was, “Strategies would cease to be strategies if they were made known to the world at large. But watch out for this space that we will occupy.”