Top Story

e4m_logo.png

Home >> Marketing >> Article

Spice up the snacks, leave the core meals alone

15-November-2005
Font Size   16
Share
Spice up the snacks, leave the core meals alone

Indians are unlikely to get adventurous in their core meal - the typically elaborate and multi-textured lunch or dinner. Not so with their quasi meals or snacks. So, train your guns on idlis, dosas, pav bhaji and lighter snacks, a report has suggested to the Indian food processing sector.

The report, India's Changing Dinner Plate, by the Confederation of Indian Industry and ACNielsen ORG-MARG on challenges and opportunities for food and beverages in the Indian market, said the greatest scope for innovation was in the heavy and light snacks segment, because Indians were unlikely to shift to processed food for their core meal.

The core meal, typically composed of 'ethnic staples' which include a balance of cereals (rice, chappati), pulses (dal, rajma) and often vegetables and accompaniments (pickles, papads), will continue to resist change. This is because freshness is of primary concern to ingredients as well as prepared food, and there is powerful symbology around the preparation process.

The report was released in Chennai on Monday during a conference on food business, 'From the Farm Gate to the Dinner Plate,' organised by CII as part of Foodpro '05. With lifestyles having undergone a radical change, the consumer is in need of and is willing to spend on new, processed alternatives in both these areas, the report said.

Activity-filled lifestyle, long distance commuting, increasing number of working adults have created a shift towards the quasi meal, which in many cases has replaced a core meal, the report said. One of the biggest opportunities in food is in this segment, given that there is greater openness to experiment and the target is young population.

There is a huge opportunity in each of the five typical quasi meals - school tiffin box, late afternoon/early evening snack among children, lunch substitute among adults, evening snack at work, and break fast, the report said.

Ditto with snacks and indulgences. There are two trends - a move towards healthier options and a move towards uninhibited indulgence - that are likely to influence consumption and choices in the next few years, the report said.

Broadly, the report said the outlook for the next five years looked upbeat. However, a large part of current growth came from changes in consumer demand, resulting from growing affluence, the rise in working women, younger population and greater global connectivity, rather than from improvements in supply chain and marketing. Improved retailing and removing supply chain inefficiencies would help the country become more competitive in food business, the report said.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.

Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain