Top Story


Home >> Marketing >> Article

Spencer’s in strategic tie-up with British retail chain Woolworths Group

Font Size   16
Spencer’s in strategic tie-up with British retail chain Woolworths Group

Spencer’s Retail has entered into an exclusive tie-up with British retail chain Woolworths Group Plc. The tie-up will enable Indian kids to have access to toy brand Chad Valley, which is owned by Woolworths. This would be the first Chad Valley outlet in Asia. Chad Valley toys are for newborns to 10-year-olds and would be priced from Rs 49 onwards.

The tie-up was announced by Sanjiv Goenka, Vice Chairman, RPG Enterprises, on June 7. Woolworths Group had looked into the market for the last 4- 8 years before venturing here. The tie-up is expected to culminate in 10 such stores in Spencer’s Hypermarkets by the end of this year.

Referring to the growing importance of toys in Spencer’s retail business, Goenka said that there were enough reasons for Spencer’s to take a serious look at the toy business in India and that this huge market was no longer ‘child’s play’. He added that the tie-up with Woolworth’s Chad Valley was the culmination of a world wide search to secure for Indian kids innovative, educative and affordable toys.

Simon Brown, International Head-Sales & Marketing, Woolworths Plc, said, “Chad Valley is unique in many ways. While it has a history of 150 years, it has a dynamic programme of product innovation backed by some of the finest toy designers in the world. This is our first major international tie-up in Asia, and we definitely expect this to be a major success.”

He further said that there was bigger opportunity in the Spencer’s stores as people spent more time in the stores while shopping. He added that the company was looking at a tie-up with Spencer’s for kid’s clothing by September 2008.

Woolworths Group is focused on home, family and entertainment. Besides toy brand Chad Valley, it owns brands like LadyBird children’s clothing range, and the WorthIt! value ranges.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking