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Speculation rife about Nike's Avinash Pant joining Red Bull

Speculation rife about Nike's Avinash Pant joining Red Bull

Author | Priyanka Mehra | Wednesday, May 13,2015 8:38 AM

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Speculation rife about Nike's Avinash Pant joining Red Bull

Industry sources indicate that Nike’s Marketing Head Avinash Pant is joining Red Bull and would be taking over his new role in June.

Pant joined Nike in March 2012 as Marketing Head Nike South East Asia.

Prior to Nike he was Executive Director - Marketing at Walt Disney, where he was responsible for building the Disney brand by driving the company’s marketing strategy, coordinating all Disney business marketing efforts, and developing key global and local franchises in India. His duties also involved overseeing corporate communications, as well as the Creative Design Cell and Live Events function at Walt Disney.

Pant had joined Disney from Coca-Cola India in May 2011, where he was Director - Marketing, Still Beverages.

Pant has spent more than 17 years working across various functions and has a vast experience in marketing and in building brands. He holds a Bachelor’s degree in Engineering and a PGDM, Marketing from the Indian Institute of Management, Ahmedabad. After completing his course at IIMA, he joined Coca-Cola as Senior Brand Manager and worked in the space of strategic marketing, category and brand management, innovation, media planning and buying, consumer activation and sales.

Avinash Pant did not reply to our query sent to him at the time of filing this report.

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