Pitch is all geared to recognise India’s Top Marketers at a special awards ceremony to be held on October 29, 2010, in conjunction with Pitch’s seventh anniversary celebrations. In its second year, the Awards would be given to 50 marketers, up from 25 last year.
While the theme last year was ‘Slowdown Superstars’, the Awards this year are being given across 10 categories – Resurgent Marketers, Rechargers, Social Marketers, Globetrotters, Bottom of Pyramid, Value for Money, Marketing Innovators, Impactful Launches, Staying Relevant and Buzz Marketers.
“The world of Marketing Thinking & Practice is undergoing deep-rooted changes. When information is available on-the-go and everyone is connected, ‘brand authenticity’ and relevance is at a high premium. While there are tens of thousands of brands wooing the India consumer, she ‘believes’ in just a handful,” said Amit Agnihotri, Editor, Pitch, & Co-founder, exchange4media Group. He added, “Those are the top-rate brands and their marketers, who will be felicitated at the second annual Pitch India’s Top 50 Marketers Awards.”
The objective is to honour 50 distinct achievers who have proved their mettle and sustained their market dominance in the face of challenges in the last 12 months on the back of innovative marketing strategies, new launches and even their potential of putting India on the global map.
“The last 12 months have seen a lot of action in the marketing world. At the brand level, there have been successful launches like Micromax. Many brands like Tata Swach have tried to create new markets, while brands like Videocon have undergone a makeover. At the macro level, ‘participation’ is the big idea that many brands have embraced. This makes Pitch India’s Top 50 Marketers. These marketers have been identified using a rigorous three-tier judging process,” Agnihotri added.
Three-tier judging process
Stage 1: The first step included internal shortlisting of brands and marketers in 10 broad themes by the Pitch editorial team. About 200 brands were selected initially. The number was brought down to 100, weighing the merits of the work done by these brands in the last 12 months.
Stage 2: The next step involved an online community poll on exchange4media.com on the shortlisted brands. The polls voted out 30 brands/ marketers; the remaining 70 went on to Stage 3.
Stage 3: The final and most crucial stage was to gather an external expert perspective on the entries by a jury panel comprising of four top market experts.
The jury comprised leading luminaries such as Anand Halve, Brand Consultant and Co-founder, Chlorophyll; Prafulla Y Agnihotri, Professor IIM-C; RV Rajan, Chairman, Anugraha Madison Advertising; and Shripad Nadkarni, Founder-Director, MarketGate Consulting.
The Awards night will be preceded by a day-long summit – the Pitch CMO Summit, where marketers will present case studies on the winning marketing mantras and the various strategies that made the brand and the marketer a winner. Another leg of the Pitch CMO Summit will be held on November 2, 2010 in Mumbai.
Watch this space for more updates on the Awards and the Pitch CMO Summit.