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Special Update: CVL Srinivas, Vishnu Mohan, Saugata Gupta to address audience @e4m Conclave

Special Update: CVL Srinivas, Vishnu Mohan, Saugata Gupta to address audience @e4m Conclave

Author | exchange4media News Service | Friday, Jul 15,2011 1:38 PM

Special Update: CVL Srinivas, Vishnu Mohan, Saugata Gupta to address audience @e4m Conclave

It was a packed first half at the exchange4media Conclave in Mumbai on July 15, 2011 with some insightful and thought-provoking sessions with luminaries like Nitin Paranjpe, CEO & MD, Hindustan Unilever Ltd; Dominic Proctor, CEO, Mindshare Worldwide; and Mike Cooper, CEO, PHD Worldwide. Jagran Group is presenting partner of exchange4media Conclave.

There’s more to follow in the afternoon sessions at the e4m Conclave with a galaxy of speakers lined up.

Communicating with the connected consumer with meaningful conversations comes on the table again. The speakers here include CVL Srinivas, CEO, LiquidThread APAC and Chairman - Starcom MediaVest Group India, and Vishnu Mohan, CEO, Havas APAC. While media fragmentation and technology may have led to shrinking attention spans, but has it also led to new opportunities and ways of connecting with the consumer who seems to be connected to five devices at the same time? What are new ways of making audiences listen today?

Ending the exchange4media Conclave on a high note is a Plenary Session that would see Saugata Gupta, CEO, Consumer Products – Marico, as the Session Keynote Speaker. The Session Chairperson is Ashish Bhasin, CEO, Aegis India and the Speakers include Vikram Sakhuja, Chairman and CEO, GroupM South Asia and Raj Nayak, CEO, Colors. The topic for the session is ‘Changing Consumer, Evolving Marketer… Realigning Media to Meet Expectations’.

The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners - on the same platform to discuss the changing global communication industry, with specific focus on India.

Taking off from the event last year, where the discussions focussed on ‘Rebooting the Indian Media and Advertising Industry’, the theme of the event this year is: ‘Reshaping Media Priorities for the New Marketing Era’.

The exchange4media Conclave 2011 would take place in two cities -- New Delhi (at the LaLit) and Mumbai (at ITC Grand Central).

The exchange4media Conclave is the only national forum that is dedicated to the media service brands part of the advertising business. In addition to media service brands, the exchange4media Conclave has advertisers at its core. The Conclave brings under scanner various aspects that impact these two sections including the business structure of media service brands and the media environment media agencies and advertisers operate in while communicating with consumers.

The previous Keynote Speakers include Irwin Gotlieb, CEO, GroupM, Mainardo de Nardis, CEO, OMD Worldwide and Tim Love, CEO, Omnicom APAC in 2010. The Keynote Speakers in 2009 included Andrew Rashbass, CEO, The Economist, Mark Patterson, CEO, GroupM APAC and Asit Mehra, Vice President, Omnicom Worldwide.

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