Top Story


Home >> Marketing >> Article

Spatial Access turns 8; eyes expansion and to revamp ops

Font Size   16
Spatial Access turns 8; eyes expansion and to revamp ops

Spatial Access, a company that looks at measuring all kinds of marketing investments – from media to production, public relations and events and provides an assessment of the value delivered by the client’s media agencies, has turned eight. To mark the occasion, the company has unveiled its new logo and also announced plans for restructuring its business and expansion into other parts of the world.

With over 150 clients, the company has restructured itself into three broad services. The first domain is Media Audits and Advisory, which is headed by Nikhil Rangnekar. The second domain is Marketing Services Audit & Advisory and is headed by Geetanjali Bhattacharji, while the third domain is Partner Advisory and is headed by Harsha Joshi.

Commenting on the India operations, Meenakshi Menon, Chairman, Spatial Access, said, “India will be the hub and it will have satellite offices across the region.” She further said that the company had launched its services across countries.

“We reflect our client’s needs, and thanks to their demand, we have now launched our services in Indonesia and Thailand. In both these markets we are working with local partners,” Menon informed.

Spatial Access was the first company to bring the concept of auditing into the marketing domain. The company seeks to deliver value to a company’s marketing efforts and reduce its wastage, while at the same time enhancing the advertising ROI.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...