Spatial Access, a company that looks at measuring all kinds of marketing investments – from media to production, public relations and events and provides an assessment of the value delivered by the client’s media agencies, has turned eight. To mark the occasion, the company has unveiled its new logo and also announced plans for restructuring its business and expansion into other parts of the world.
With over 150 clients, the company has restructured itself into three broad services. The first domain is Media Audits and Advisory, which is headed by Nikhil Rangnekar. The second domain is Marketing Services Audit & Advisory and is headed by Geetanjali Bhattacharji, while the third domain is Partner Advisory and is headed by Harsha Joshi.
Commenting on the India operations, Meenakshi Menon, Chairman, Spatial Access, said, “India will be the hub and it will have satellite offices across the region.” She further said that the company had launched its services across countries.
“We reflect our client’s needs, and thanks to their demand, we have now launched our services in Indonesia and Thailand. In both these markets we are working with local partners,” Menon informed.
Spatial Access was the first company to bring the concept of auditing into the marketing domain. The company seeks to deliver value to a company’s marketing efforts and reduce its wastage, while at the same time enhancing the advertising ROI.