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SPAG Asia wins key PR mandate from LOC, AIFF

19-November-2015
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SPAG Asia wins key PR mandate from LOC, AIFF

SPAG Asia has baged a key mandate from the Local Organising Committee (LOC), an organisation within the All India Football Federation (AIFF) to manage the announcement of India taking over as the official host for FIFA U-17 World Cup India 2017.

SPAG Asia was entrusted with this important project post a multi-agency pitch evaluation by the LOC for end-to-end PR campaign delivery to announce India taking over the mantle of the first truly global sports tournament in the nation’s history.

Commenting on this development, Joy Bhattacharjya, Project Director at LOC FIFA U-17 World Cup India 2017 said, “This landmark tournament is set to ring in a Football Revolution in the country. It becomes imperative for us to reach out to every fan, aspiring player, marketer and enthusiast and keep them informed about this amazing opportunity. SPAG Asia’s new-age creative approach and enterprising team offered the best fit to amplify the communication requirements of this project.”

Aman Gupta, Managing Partner, SPAG Asia, elated at this client acquisition, said, “We are brimming with excitement with this new win and look forward to deliver a top-notch communication campaign around the tournament announcement. India hosting an event of this scale is a matter of national pride for every citizen and we at SPAG Asia are proud to be associated with this key initiative around the FIFA U-17 World Cup India 2017.”

Over the last two months, the consultancy won the Global New Agency of the year 2015 at the Global SABRE Awards held in Miami, USA, Not-for-Profit Campaign of the year and seven certificates of excellence at the South-Asia and Asia Pacific SABRE Awards 2015 held in Mumbai and Hong Kong respectively.

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