Top Story

e4m_logo.png

Home >> Marketing >> Article

SPAG appoints Julia Lai as Country Head, Singapore

20-April-2016
Font Size   16
Share
SPAG appoints Julia Lai as Country Head, Singapore

SPAG Asia, the specialist communications firm for pharmaceutical, medical devices, healthcare and not-for-profit sectors, has announced the appointment of Julia Lai as Country Head, Singapore. She will be responsible for business development and operational capacity building. Lai brings with her close to 20 years’ of strategic communications experience, wherein she has held senior positions in several international PR agencies, such as H&K, Waggener Edstrom and Lewis PR.

Her background covers strategic and tactical communications along with crisis management at the country and regional levels. Lai has proven public sector experience and has worked across a broad range of industries covering consumer, healthcare, lifestyle, luxury, aviation, travel, beauty and FMCG.

Commenting on her new role at SPAG Asia said, Lai said, “SPAG has built an excellent client portfolio and has been recognized for its value proposition ‘Be Real’ that brings together creativity, research and measurable impact to every campaign. I am very excited about bringing the same value proposition to clients in Singapore and South East Asia.”

According to Aman Gupta, Managing Partner, SPAG Asia, “Our market research has highlighted the clear-cut need for a specialist communications firm for the pharmaceutical, medical devices and healthcare sectors that has the ability to take dollar budget of its clients’ further through a unique value proposition. SPAG Asia will be bringing all of this and more to Singapore and the South East Asia market.”

He also added, “We will also bring our ‘Pharma Digital Health Report 2016’ which will be launched in August of 2016. A first-of-its-kind report, it will provide detailed analysis of digital and social engagement quotient, aimed at helping pharma and medical device companies define their digital strategy in today’s connected world.”

SPAG Asia has become one of the most awarded integrated communications firm with clients that include PhRMA, AdvaMed, US Chambers of Commerce (GIPC), Boston Scientific, Gilead, Abbott, Pfizer, Intertek, Danone, Medtronic and GAVI Alliance. 

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.