SP Jain Institute of Management and Research (SPJIMR) and IIM Rohtak bagged the top three prizes at the sixth edition of Ayurvet RMAI Awards for ‘Best summer projects in rural marketing, organised by the Rural Marketing Association of India (RMAI) in New Delhi on September 27, 2012.
Ranjana Dobal of SPJIMR won the first prize, while Santosh Kumar Gupta and Pranit Upadhyay of IIM Rohtak grabbed the second and the third prizes, respectively.
Speaking at the event, President Pradeep Kashyap emphasised that the main objective of appreciation of these summer projects is to create interest among students for seeking career in rural marketing.
Compared with 52 entries last year, 84 entries were received this year from B-schools such as IIM Ahmedabad, IIM Bangalore, IIM Rohtak, IIM Kozhikode, IIM Lucknow, IIM Shillong, SP Jain Institute of Management and Research, and MICA.
Dobal made a presentation titled, ‘Value chain intervention – Self-sustainable business models. Gupta’s work was on ‘Rural electrification’, whereas Upadhyay presented his report on ‘A study on rural marketing and distribution in India’.
The other top seven participants who presented their reports were Sunil Singh (IIM Lucknow) on ‘Samrudh Krishi – IT lead advisory service for grape farmers’ by Rallis, Padma N (IIM Indore) on ‘Developing business model for pulses co-operative’, Radhika Nijhawan (IIFT Delhi) on ‘Operation Nano – Van operation in rural Maharashtra’, Mayank Khulbe (IIM Lucknow) on ‘Developing the market strategies for ramping up sales volumes of research wheat in Bareilly region’, Ratin Duggal (IIFT Delhi) on ‘A study on FMCG company distributor’s best practices in lower POP group market’, Peeyush Somwanshi (IIM Kozhikode) on ‘Enhancing returns from low-utility towers’ and Shreya Srinath (SPJIMR) on ‘To build a sustainable model for mitigation environmental degradation in the Sundarbans. Srinath presented the project report on behalf of her team that included Abhishek Kar, Abir Majumdar, Anshuman Roy Chowdhary and Purbayan Sanyal.
The competition was judged by an eminent jury comprising RV Rajan, Chairman, Anugrah Madison Adveritsing and Founder Member of RMAI; Sanjeev Shukla, General Manager, Hero Motocorp; and Prof Chander Sabharwal, Professor at Institute of Management Technology (IMT) and Managing Director of Corp Health Products.
Out of the 84 participants, the top 10 entries were invited to present their reports.
exchange4media Group and MBA Universe were the media partners for the event. The title sponsor was Crompton Greaves and the trophy sponsor was Ayurvet.