Sulekha.com announced a key marketing hire as part of their brand building initiative. Soumendu Ganguly has joined the team to head marketing and lead Sulekha’s brand building efforts in digital and offline. He will also look after the performance marketing division of Sulekha.com.
Ganguly worked for around six years with Infoedge and held various positions across functions for brands like Naukri, 99acres Jeevansathi and Shiksha. He has an MBA from IIM Ahmedabad and a B.Tech in Computer Science from NIT, Raipur.
A strong believer in financial prudence, he asserts that even when everybody in internet space is coming up with a new campaign and spending incessantly, the real winners would be those who are able to position themselves as smart spenders.
Speaking about his new role, Soumendu Ganguly said, “I am really excited with the opportunity I have here at Sulekha.com. Even though it is one of the established internet brands in India with fantastic top-line and bottom-line growth, people haven’t really connected with Sulekha.com. The challenge is to bring Sulekha.com into mainstream mind space and make it a brand the millennials love.”
Satya Prabhakar, the Founder and CEO of Sulekha.com said, “Today we are at the inflexion point in services business. People have less time, the cry for convenience is at its loudest and they see their mobiles as the remote for the physical world. We are working hard to ensure that availing services is as easy and intuitive as buying things online. Soumendu comes with a rare combination of marketing and engineering skills, honed in the consumer Internet space. We look forward to him making a material difference to brand Sulekha.”