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Sony to spend Rs 90 cr on Vaio marketing

14-June-2012
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Sony to spend Rs 90 cr on Vaio marketing

Sony is planning a multimedia brand campaign that will leverage television, print, cinema, outdoor, shop-front, and web platforms More

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Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

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Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...