Sony Entertainment Television India (SET) is likely to go in for 74 per cent stake in the distribution joint venture company with Discovery Communications to offer the television channels of the two companies as a bundle to cable operators.
According to source closely involved to this deal, Shantonu Aditya from Sony is likely to head the joint venture company, while Anuj Gandhi of Discovery Communications will be next in the hierarchy.
The pricing of the Sony-Discovery bouquet will be Rs 40 a subscriber per month. The combined channels are currently priced just below Rs 30, depending on the multi system operator who has signed for the service. While Star is priced at Rs 40.50 a subscriber per month, the Zee-Turner bouquet costs around Rs 42.
The new pricing for the Sony-Discovery channels is likely to come into effect from April. An announcement on the pricing is expected soon.
The distribution partnership is expected to benefit Sony in the southern region while Discovery may gain in other marketplaces.
Multi system operators view the upward revision in pricing as an additional burden and will be meeting soon to decide on what future course of action they can take jointly to fight against the steep hike in pay-TV rates.
Source: Financial Express