Top Story


Home >> Marketing >> Article

Sony to have majority control in distribution JV with Discovery

Font Size   16
Sony to have majority control in distribution JV with Discovery

Sony Entertainment Television India (SET) is likely to go in for 74 per cent stake in the distribution joint venture company with Discovery Communications to offer the television channels of the two companies as a bundle to cable operators.

According to source closely involved to this deal, Shantonu Aditya from Sony is likely to head the joint venture company, while Anuj Gandhi of Discovery Communications will be next in the hierarchy.

The pricing of the Sony-Discovery bouquet will be Rs 40 a subscriber per month. The combined channels are currently priced just below Rs 30, depending on the multi system operator who has signed for the service. While Star is priced at Rs 40.50 a subscriber per month, the Zee-Turner bouquet costs around Rs 42.

The new pricing for the Sony-Discovery channels is likely to come into effect from April. An announcement on the pricing is expected soon.

The distribution partnership is expected to benefit Sony in the southern region while Discovery may gain in other marketplaces.

Multi system operators view the upward revision in pricing as an additional burden and will be meeting soon to decide on what future course of action they can take jointly to fight against the steep hike in pay-TV rates.

Source: Financial Express


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve