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Sony, Nokia, HP, ICICI at the top in TNS Asia-Pacific brand survey

06-September-2008
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Sony, Nokia, HP, ICICI at the top in TNS Asia-Pacific brand survey

Global market information and insight group TNS has just released its ‘Asia Pacific’s Top 1000 Brands’ survey for 2008. Sony, Nokia, Hewlett Packard and ICICI are among the brands most people called as best in their respective categories. Following these brands were Samsung, Sony Ericsson, Dell and SBI.

To determine the best brands, participants were asked two questions: When you think of product/service category, which is the 'best' brand that comes to your mind? By 'best', we mean the one that you trust the most or the one that has the best reputation in product/service category. Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the product/service?

The categories presented to each participant included: financial services; automotive; health; retail; food; beverages; alcohol and cigarettes, electronic goods; media and telecommunications; and baby products, household products, toiletries and cosmetics.

Commenting on the findings, Shobha Subramanian, Executive Director, TNS India, said, “Reaching and retaining the ‘best brand’ popularity as revealed in the Top 1,000 Brands study demonstrate their success in building awareness and differentiation in a challenging and competitive category. This goes beyond mere market or sales share into the realm of consumer share of mind. Brands such as Sony, Nokia, ICICI and HP are in the forefront not just in India but across various markets in this region.”

In total, 3,600 people were interviewed for the survey across ten countries including, for the first time, consumers from Japan, Korea and Australia. These, together with respondents from China, Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand were drawn from TNS’ 6th Dimension online access panels.

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