Top Story


Home >> Marketing >> Article

Sony, Nokia, HP, ICICI at the top in TNS Asia-Pacific brand survey

Font Size   16
Sony, Nokia, HP, ICICI at the top in TNS Asia-Pacific brand survey

Global market information and insight group TNS has just released its ‘Asia Pacific’s Top 1000 Brands’ survey for 2008. Sony, Nokia, Hewlett Packard and ICICI are among the brands most people called as best in their respective categories. Following these brands were Samsung, Sony Ericsson, Dell and SBI.

To determine the best brands, participants were asked two questions: When you think of product/service category, which is the 'best' brand that comes to your mind? By 'best', we mean the one that you trust the most or the one that has the best reputation in product/service category. Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the product/service?

The categories presented to each participant included: financial services; automotive; health; retail; food; beverages; alcohol and cigarettes, electronic goods; media and telecommunications; and baby products, household products, toiletries and cosmetics.

Commenting on the findings, Shobha Subramanian, Executive Director, TNS India, said, “Reaching and retaining the ‘best brand’ popularity as revealed in the Top 1,000 Brands study demonstrate their success in building awareness and differentiation in a challenging and competitive category. This goes beyond mere market or sales share into the realm of consumer share of mind. Brands such as Sony, Nokia, ICICI and HP are in the forefront not just in India but across various markets in this region.”

In total, 3,600 people were interviewed for the survey across ten countries including, for the first time, consumers from Japan, Korea and Australia. These, together with respondents from China, Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand were drawn from TNS’ 6th Dimension online access panels.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...