Top Story


Home >> Marketing >> Article

Sony launches new series in a bid to increase its market share

Font Size   16
Sony launches new series in a bid to increase its market share

Sony India has chalked out a strategy to increase its market share to 60 per cent in the mini hi-fi audio segment with the launch of X-treme series- the real hi-fi systems. Sony is targeting a dominating market share of 60 per cent in 2002-03 through launch of new models, aggresive pricing and marketing policies.

Apart from the launch of the new audio range (VCD and MP3) now, Sony India also plans to launch new models in the DVD hi-fi and ‘Home Theatre’ segment during the festival season.

The Indian subsidiary has launched Sony’s world-wide patented technologies along with competitive pricing difference in the region of 10-15 per cent.

For the current year the company is planning to focus on the western and southern markets while consolidating leadership in the North and East.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by