Sony India has chalked out a strategy to increase its market share to 60 per cent in the mini hi-fi audio segment with the launch of X-treme series- the real hi-fi systems. Sony is targeting a dominating market share of 60 per cent in 2002-03 through launch of new models, aggresive pricing and marketing policies.
Apart from the launch of the new audio range (VCD and MP3) now, Sony India also plans to launch new models in the DVD hi-fi and ‘Home Theatre’ segment during the festival season.
The Indian subsidiary has launched Sony’s world-wide patented technologies along with competitive pricing difference in the region of 10-15 per cent.
For the current year the company is planning to focus on the western and southern markets while consolidating leadership in the North and East.