Sony India is further strengthening its position in India taking the high definition (HD) route. The consumer electronics giant has launched a host of HD-enabled products such as Cyber-Shot digital cameras, handycam camcorders and digital photo printers in the country, along with initiatives to develop HD content.
Masaru Tamagawa, Managing Director, Sony India, said, “Sony has always introduced products that redefine the market. With digital imaging playing a more significant role in consumers’ lives, Sony’s solutions and smart technologies are designed to make it convenient for consumers to capture, share and print photo and movies at home. With a top-of-the-line product range and four recording media options, no other company offers customers more choice or the utmost functionality to enjoy creating and viewing their memories in HD.”
Sachin Rai, Product Manager-Consumer Marketing Division, Sony India, said, “The products launched present revolutionary ways for consumers to interact and enjoy their experiences with never before seen features and concepts. We are focused and have made efforts around breakthrough technologies across categories. Our products have stylish looks with the advanced technology, which will the people to make lifestyle reality everyday.”
The company is aiming to provide consumers with world-class technologies and high quality premium products at competitive prices by strengthening its focus on HD technology. Sony’s new ranges of high definition Cyber-Shot digital still cameras are priced between Rs 15,990 and Rs 19,990. Handycam camcorders range starts from Rs 49,990 and go up to Rs 59,990. The new printer range is priced between Rs 5,990 and Rs 9,990.
Sony India is planning to spend Rs 200 crore in this financial year on advertising and promotion of the entire range of consumer electronics, of which Rs 60 crore has been earmarked for digital imaging products.