Sony India has announced that it will retail Sony Ericsson’s mobile phones through Sony World and Sony Exclusive retail outlets across the country. The entire range of Sony Ericsson phones will be displayed and made available at these outlets.
Commenting on the tie-up, Mohit Parasher, General Manager, AV/IT Division, Sony India Pvt. Ltd, said, “Consumers will now get a chance to buy Sony Ericsson mobile phones from Sony World and Sony Exclusive outlets and thus avail themselves of state-of-the-art buying experience.”
The company’s network of Sony World and Sony Exclusives and highly evolved customer touch points will help Sony Ericsson reach out to its target consumers through an official and authorized channel. This is also a step forward to demonstrate and display the entire portfolio of Sony products.
With close collaboration among all Sony companies in India and working hand-in-hand with its business partners, Sony is looking at achieving greater synergy and growth in India.