Top Story


Home >> Marketing >> Article

Sony India suspends CTV production

Font Size   16
Sony India suspends CTV production

Close on the heels of shutting down its audio manufacturing unit, consumer electronics firm Sony India has suspended production at its colour television facility and said that it was evaluating whether to close down the CTV unit.

"We are evaluating the viability of CTV manufacturing unit in India. At this moment, we cannot say whether the company will continue with the unit," Mr Mohit Parasher, General Manager (Sales and Marketing), Sony India, said on the sidelines of a press conference announcing the launch of products with 'WEGA' technology.

Sony India has invested about Rs 80 crore in India and is aiming at 50 per cent topline growth this fiscal over Rs 800 crore last year, which will come from CTV and digital imaging products.

Sony India, which has an impressive 45 per cent market share in audio products, closed down the audio manufacturing unit in June this year.

"We have given VRS to our employees, who used to work for the audio plant," he said.

At present, the company imports CTVs from a number of countries, including Thailand. Analysts point out that the decision to suspend production could be taken in view of the upcoming Free Trade Agreement (FTA) with Thailand.

Meanwhile the company today announced the launch of the WEGA engine technology in its premium home entertainment products to create a strong differential with competitors. The new technology "enhances picture quality by offering a very high resolution without the accompanying high noise levels", the company's PAN Asia Business Division Senior General Manager, Mr Negishi Neriaki, said.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...