Sony India is targeting a sales turnover of Rs 20-22-crore in Kerala during the Onam season. The company had already commenced its special sales campaign from August 1.
Rajashkumar, branch manager (Kerala), said that the total sales of the company in Kerala last year was Rs 40 crore of which Rs 11 crore sales was during the Onam season.
The company will introduce a slew of products including Wega Engine colour television and expects to sell 18,000-20,000 colour televisions during the Onam season.
All the major consumer electronics companies are in the beeline in the state to offer discounts and fabulous gifts to the consumers. Forty per cent of the total consumer electronics sales in Kerala is during the Onam season.
LG, Philips and Electrolux have already started their campaign and it is high time for the local media and television channels also.
A major chunk of their advertisement revenue is collected during this season. Sales will be in full swing from this week as the Thiruvonam is on from August 27.