Top Story

e4m_logo.png

Home >> Marketing >> Article

Sony Electronics adopts a new positioning 'like.no.other'

21-April-2005
Font Size   16
Share
Sony Electronics adopts a new positioning 'like.no.other'

Sony's electronics business is implementing a major brand re-positioning as part of its continued drive to engage with its core markets and maximise growth in an increasingly competitive consumer electronics market. The new positioning will see the introduction of the advertising line 'like.no.other' and will run in all markets around the world and across all of Sony's electronics' product categories from April 2005.

'like.no.other' represents Sony's DNA and legacy and will be used in marketing and communications to reaffirm Sony as the best in category and strengthen its product proposition for the home, office and mobile environments.

Said Mohit Parasher, General Manager, AV- IT Division, Sony India, "Sony's strategy and guiding principle has always been to innovate and offer extraordinary technological insights into the consumer electronics market. The 'like.no.other' campaign will build on this tradition. It is more than just a strap-line; it offers a major opportunity to build on the past and create a new future for the business. In essence, everyone who interacts or connects with Sony will experience a new, exciting energy and momentum for the brand and its products."

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO