Top Story

e4m_logo.png

Home >> Marketing >> Article

Sony earmarks Rs 350 cr for marketing of its smartphones

10-May-2014
Font Size   16
Share
Sony earmarks Rs 350 cr for marketing of its smartphones

Sony India is bullish on the smartphones market. The company has seen success with its Xperia range of smartphones. The product portfolio has now been expanded with the launch of the Xperia Z2 phone.

Priced at around Rs 49,990, Xperia Z2 will be competing with high-end devices, including HTC One (M8), Samsung Galaxy S5 and Nokia Lumia 1020. The smartphone will be available from May 12 onwards in all leading retail outlets.

Commenting on the company’s growth plans, Kenichiro Hibi, Managing Director, Sony India said, “Our focus on the smartphone segment was renewed last year with the launch of the Xperia range of smartphones, which helped us to get a market share of 10 per cent. We plan to launch over 30 new smartphones this year and expand our distribution network as well with the addition of 500 exclusive Xperia Lounge stores.”

He further said, “We have also allocated around Rs 350 crore as marketing budget for an integrated marketing campaign to enhance consumer engagement.”

As part of its promotional offer, Sony has tied up with Vodafone to offer 2GB data to subscribers for the first two months from the product purchase.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.