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Sonalika Sahay ‘Dior Sensation of the Year’ at LIFW 2004

04-May-2004
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Sonalika Sahay ‘Dior Sensation of the Year’ at LIFW 2004

Dior, a part of the Louis Vuitton Moet Hennessy (LVMH) watches and jewellery, and official watch of Lakme India Fashion Week (LIFW) 2004, has chosen Sonalika Sahay as the ‘Dior Sensation of the Year’.

“Dior stands for seduction, creativity, and feminity in luxury goods,” said Ravi Thakran, Regional Managing Director, LVMH Watches and Jewellery, Asia Pacific. Dior is associated for the first time with LIFW. Thakran is optimistic about capturing the mood and attention of its niche Indian consumer. “Five years from now, we will be able to establish Dior and the brand will grow. We thought of selling in hundreds but we sold in thousands,” exclaimed Ravi.

Dior which has been in India only for a year and a half now claims to have a 5 per cent share in hi-fashion watches segment in India.

“We are not much into advertising. We are happy with the response and sales since we came to India,” said Shantanu Mukerji, Brand Manager, Dior.

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