Top Story

e4m_logo.png

Home >> Marketing >> Article

Sonalika Sahay ‘Dior Sensation of the Year’ at LIFW 2004

04-May-2004
Font Size   16
Share
Sonalika Sahay ‘Dior Sensation of the Year’ at LIFW 2004

Dior, a part of the Louis Vuitton Moet Hennessy (LVMH) watches and jewellery, and official watch of Lakme India Fashion Week (LIFW) 2004, has chosen Sonalika Sahay as the ‘Dior Sensation of the Year’.

“Dior stands for seduction, creativity, and feminity in luxury goods,” said Ravi Thakran, Regional Managing Director, LVMH Watches and Jewellery, Asia Pacific. Dior is associated for the first time with LIFW. Thakran is optimistic about capturing the mood and attention of its niche Indian consumer. “Five years from now, we will be able to establish Dior and the brand will grow. We thought of selling in hundreds but we sold in thousands,” exclaimed Ravi.

Dior which has been in India only for a year and a half now claims to have a 5 per cent share in hi-fashion watches segment in India.

“We are not much into advertising. We are happy with the response and sales since we came to India,” said Shantanu Mukerji, Brand Manager, Dior.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...