As reported by exchange4media earlier, Kainaz Gazder, Marketing Director of Procter & Gamble, India has relocated to China Kainaz Gazder leaves behind strong legacy as she moves to P&G China
Sonali Dhawan will takes over the mantle from Kainaz Gazder as Marketing Director of P&G India.
In her previous avatar, Dhawan was Marketing Director for the company’s Pet Care Business for Asia and ANZ.
Gazder will head P&G’s Baby Care Business in Taiwan and Hong Kong markets to begin with.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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