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Solutions Integrated Marketing Services expands its Asia Pacific footprint

Solutions Integrated Marketing Services expands its Asia Pacific footprint

Author | Pallavi Goorha | Saturday, Apr 15,2006 7:18 AM

Solutions Integrated Marketing Services expands its Asia Pacific footprint

Solutions Integrated Marketing Services, a Delhi-based marketing services provider, has recently expanded Asia-Pacific footprint significantly. The company has recently done work in India for LML Scooters, Nestle and Pepsi.

Commenting on the expansion, Solutions, Managing Director, Srikant Sastri, said, “Solutions has done a lot of work in the Asia Pacific region for example for Hewlett Packard, we have successfully rolled out a comprehensive marketing program across 15 countries in the Asia-Pacific region. This marketing initiative focuses on HP’s ‘Original Cartridge Stores’ (HP OCS), and includes the following like developing a retail presence for HP in these 15 countries, branding and retail identity development, store audits and tracking, retail promotions to generate store traffic.”

He added, “We are doing technology-based marketing. With a strong in-house technology team, we have rolled out several marketing initiatives that enable our clients to leverage technology successfully, and thereby do some smart marketing. Two areas where we have used technology to drive marketing are mobile/SMS-based marketing. We have also used our proprietary CALMS (Call & Lead Management Software) for clients as diverse as HP, Cisco, General Motors, Motorola and Philips Lighting. We use CALMS to capture customer intelligence, leading to successful and focused marketing programmes.”

“In more and more categories, the real challenge is to ensure that the significant spends on advertising and trade incentives don’t get wasted simply because we are unable to move the consumer from the TV screen to the retail outlet. Our ‘micro-marketing’ Growth engine helps clients bridge this gap; through hard-working marketing programmes that convince the consumer and engage influencers” added Sastri.

He further said, “The recent work that we did in India is for LML Scooters. Solutions Integrated Marketing Services developed an experiential marketing programme, which would create a buzz on the streets. The programme consisted of mapped touch points for consumers and heightened excitement in order to move the brand into the consideration set of major proportion of buyers. This programme is going to get over in a week’s time. Another client for which we have did work is for Pepsi. Pepsi has engaged us for a big initiative focused on improving consumption at eateries, through innovative marketing. This marketing programme is still going on. We are also engaged in using retail medium effectively to drive in-home consumption. We also helped Nestle launch Nescafe 3-in-1, via events.”

The company had recently won a Silver Abby for Pedigree in the Direct Marketing category.

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