Vuclip, mobile video on demand (MVOD) service for emerging markets, today released the findings of its Global Video Insights (GVI) Survey for Q2 2015. The findings of the survey provide insight into consumer behaviour associated with sharing videos via social media and instant messaging platforms on mobile.
The survey took into account responses of almost 5,000 mobile video viewers spanning the emerging markets of India, the Middle East and South East Asia and reveals the drivers and emerging trends behind video sharing among mobile users across the region.
Key Insights of the Vuclip GVI Survey relevant to India:
Use of instant messaging platforms and social networks for mobile video sharing is increasing. Whatsapp trumps Facebook as a medium of choice for Indians to share mobile videos with 51 per cent respondents sharing videos via Whatsapp, 45 per cent on Facebook and 15 per cent using G+. 21 per cent of respondents in India have shown proclivity to share videos at least once a week while 14 per cent of respondents indicated that they share videos at least once a month.
The criteria for mobile video-sharing are tied to quality. Consumers in India reported the top three key criteria for sharing video: High quality videos (62 per cent); Quality of content (25 per cent) and celebrity appeal and popularity of videos (24 per cent).
According to the study, User Generated Content (UGC) generates maximum sharing followed by professionally created Music Video content.
23 per cent of respondents in India have shown preference to sharing user generated content of which 58 per cent of the videos shared are in the ‘Funny Videos’ segment.
In the professionally created content category, music videos (21 per cent) are most frequently shared, followed by comedy clips (15 per cent) and movie trailers (12 per cent).
Smartphones driving the trend forward:
49 per cent of respondents reported to be using Android OS based devices while 40 per cent of respondents reported to be using feature phones and 4 per cent respondents reported to be using Symbian based devices and others.
Commenting on the release of the survey results, Arun Prakash, COO, Vuclip said, “One of the core drivers for mobile adoption across the globe has been the way it allows us to share thoughts, moments and entertainment on the go. At Vuclip, everything revolves around the consumer that we serve. From the ground up, our strategy has been to deliver a high-quality viewing experience combined with premium content. Our survey shows that people respond to this powerful combination by sharing. This has been the key driver for the tremendous organic growth and consumer driven adoption of mobile videos in the emerging markets that we operate in.”