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Social Kinnect to handle digital media marketing for IDBI Federal Life Insurance

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Social Kinnect to handle digital media marketing for IDBI Federal Life Insurance

Social Kinnect has won the digital media marketing mandate for IDBI Federal Life Insurance in a multi-agency pitch. The agency will manage digital communication across various digital assets of the brand, including their five IPs viz. New Delhi Marathon, Kolkata Full Marathon, Spice Coast Marathon, Mumbai Half Marathon and the newly launched badminton initiative Quest for Excellence.

The agency will kickstart this relationship with a campaign for the Mumbai Half Marathon.

IDBI Federal Life Insurance is one of India’s growing life insurance companies, offering a diverse range of wealth management, protection and retirement solutions to individual and corporate customers. In fact, IDBI Federal Life Insurance Co Ltd is a joint venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe. 

As of March 31, 2017, the company had issued nearly 10.29 lakh policies with a sum assured of over Rs 58,653.76 crore. It has total assets under management of 6,090 crore and a robust capital base of over 800 crore.

Rohan Mehta, CEO, Social Kinnect said, “Over the last two years, Social Kinnect has built specific domain and product knowledge in the BFSI sector. The expertise we have gained in this sector will help us accelerate IDBI Federal’s digital journey. There is some challenging yet exciting work lined up for us as there is a lot of scope for creative and innovative digital campaigns across their five IPs. They are a great team to work with and their pragmatic approach towards digital is something we completely resonate with.”

Karthik Raman, CMO, IDBI Federal stated: “As a brand, IDBI Federal intends to communicate to its audiences that life insurance is not an instrument to overcome fear of uncertainty, but a tool that empowers individuals to create the life and lifestyle of their choice. For a brand that has taken on this massive challenge in this competitive space, it is important that we partner with a digital agency that shares our passion. We have worked with Social Kinnect in the past as well and we are confident they will take this challenge head on and respond with avant garde digital and social solutions to help us achieve this objective.”  

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.