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Social Kinnect to handle digital media duties for PNB Metlife

27-May-2016
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Social Kinnect to handle digital media duties for PNB Metlife

PNB MetLife India Insurance Company (PNB MetLife) one of the fastest growing life insurance companies in the country has partnered with Social Kinnect to handle their digital media duties.

Social Kinnect won the mandate through a multi-agency pitch to bag a major part of PNB MetLife’s digital duties, which include social media management across all platforms, creative campaigns and Search Engine Optimization (SEO).

Commenting on the account win, Rohan Mehta, CEO, Social Kinnect said,The BFSI space is a tough one to crack but PNB MetLife is a very progressive client and has given us a lot of space for creative thinking, whichwe thoroughly appreciate.  Certainly, they know this is the best formula to a great working relationship. Both the teams have similar thoughts on the industry and I strongly feel that our vision and goal on how we can leverage digital are completely aligned.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.