Top Story

e4m_logo.png

Home >> Marketing >> Article

Snapdeal appoints former HUL Brand Director Kanika Kalra as VP-Marketing

26-April-2016
Font Size   16
Snapdeal appoints former HUL Brand Director Kanika Kalra as VP-Marketing

Snapdeal has announced the appointment of Kanika Kalra as Vice President – Marketing. A seasoned global marketing professional with a career spanning over 12 years, Kalra joins Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

At Snapdeal, Kalra will be focused on making the business more customer-centric and ensuring creativity and impact in all communication.

Welcoming her, Rohit Bansal, Co-Founder, Snapdeal said, “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing.As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth”.

Speaking about her appointment, Kalra said, “As ecommerce continues to revolutionize the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. Iam excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand.”

During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

Kalra holds a Post Graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.

 

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India