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Smart Age to Smart Talk - Hindustan Times focusing on events to involve marketers

15-February-2002
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Smart Age to Smart Talk - Hindustan Times focusing on events to involve marketers

Continuing with the series of new initiatives after the recent launch of its Smart Age newspaper, Hindustan Times is hosting Smart Talk, an event featuring the legendary management guru, Sumantra Ghoshal.

According to Ms Mrinalini Gupta, VP, Marketing, HT, the event is in line with the recent image makeover HT has undergone. “In pursuit of achieving the objective of involving decision makers at the marketers end HT is hosting this event. The event would attract participation from CEOs of corporates and would be one of its kind.”

Holder of the Robert P. Baumann Chair in Strategic Leadership, Sumantra Ghoshal was described by the Economist as an "Euro-guru". He joined the faculty of London Business School in 1994. Prior to this, he was Professor of Business Policy at Insead and taught International business at the Sloan School, MIT. Professor Ghoshal's research writing and consulting focuses on the management of large world-wide firms.

Mr Ghoshal’s book ‘Managing radical change’ received the Management Book of the year award recently. The talk would be based on his own research and would focus on ‘Corporate renewal’.

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