Shot in rewind mode, the new TVC launched by Sivananda Bal Chyawanprabha gives a snapshot view of the various milestones in a professional’s journey to success. The Rs. 2-crore campaign created by TBWA Anthem is unique in its simplicity and clarity of its proposition, and in its delivery. In the cacophony of high decibel campaigns, the new 60-second TVC from Sivananda Bal Chyawanprabha communicates the product USP using the success of ‘the man next door.’
While the first scene of the ad film depicts a successful architect being applauded for his work, the film moves back to trace his early interest in sketching buildings, his studying hard in school and graduating from college, and then working hard to conceptualize the design of a skyscraper. The film culminates with a visual of how the architect’s mother gave him Bal Chyawanprabha throughout his childhood, thus facilitating his mental development, which made it easier for him to face competitive hurdles.
How does the new TVC bring out the punch line, ‘Dimag Bright toh Bhavishya Bright?’ Anita Kathpalia, Vice President (Marketing), Myre Group tells exchange4media, “This message has been brought out by depicting the journey of an architect’s success – a career that requires immense concentration and mental alertness. This way, the commercial effectively communicates the message that Bal Chyawanprabha includes herbs such as Brahmibooti and Shankpushpi.”
The new TVC builds on the earlier commercial aired during the launch of the brand. While the first commercial brought out the fact that children’s needs are different from adults, the new commercial communicates the core benefits a child gains after consuming Bal Chyawanprabha. The TVC is currently on air on leading electronic channels including Sony, Zee, Zee Cinema and Sahara.
Sivananda is the umbrella brand of the Rs 1000-crore Mayar Group’s health care division.