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Sidharth Ghosh to head ITW Playworx

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Sidharth Ghosh to head ITW Playworx

ITW Consulting, an affiliate of Global Sports Commerce specializing in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media, has announced the launch ofITW Playworx, its entertainment, media, and communication arm. With this launch, the company hasappointed Sidharth Ghosh as Chief Executive Officer(CEO).

ITW Playworx will be based in Mumbai, with offices across Delhi, Bangalore, Chennai, and Kolkata in the Indian market, besides Colombo and Dubai in the international market.

Commenting on the launch and appointment, M.S. Muralidharan, Managing Director, Global Sports Commerce, said, “Our aim has always been to have better visibility and engagement value for clients. With the launch of ITW Playworx, we will focus on providing brands with a new opportunity with this new-age medium. Sidharth being the veteran in this industry,his contribution would steer the company to greater heights.”

Bhairav Shanth, Co-Founder, ITW Consulting, said, “We are glad to have Sidharth on board as he has a proven track record of creating strategic associations, driving innovation and growth, ensuring disciplined execution, and delivering results. With the kind of experience and knowledge that Sidharth brings in, and the passion for sports and entertainment that he has, I am sure ITW Playworx will be a game changer in this space, and continue to enhance and have a positive impact on overall business.”

“I am excited to take up this role and explore newer possibilities. ITW, with its deep experience in helping brands get better visibility through sports, is well positioned to tap new opportunities during this time of innovation and digitally-driven era. I look forward to working with the entire group as I embark on this exciting journey,” said Ghosh.“Given the huge landscape of sports and entertainment industry, our focus lies in creating path-breaking brand solutions for the new age consumer,” he added.

With over 15 years of experience, Ghosh last served as Vice President (VP) at psLIVE, the experiential arm of Dentsu Aegis Network.


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