Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Shortlist for Indian Marketing Awards 2016 unveiled

Shortlist for Indian Marketing Awards 2016 unveiled

Author | exchange4media News Service | Monday, Nov 21,2016 8:35 AM

A+
AA
A-
Shortlist for Indian Marketing Awards 2016 unveiled

Indian Marketing Awards (IMA 2016), presented by Sakal Media Group, has moved one step closer to the awards ceremony. After receiving nearly four hundred entries in the fourteen award categories, the screening council successfully shortlisted the top brands in every category.

The screening council comprised Amar Thomas, Apurva Chamaria, Bharat Kharbanda, Bhaskar Choudhuri, Chandrahas Panigrahi, Ketan Kulkarni, Neelima Burra, Mahesh Israni, Mridula Shekhar, Prabhakar Tiwari, Rajesh Kumar, Sevantika Bhandari, Shashank Sinha and Sumit Bedi.

Here’s the shortlist which you can go through to find out whether your entry made the cut.

 

BRAND ACTIVATION

 
     

S.NO.

Brand - Campaign Name

Agency

1

Nestle India Ltd.- MAGGI re-launch

McCann Worldgroup

2

Preparing a City for the Unknowable

Jagran Prakashan Ltd

3

Cipla Health Ltd- U Quit I Quit

mSix

4

Motorola- Moto Spotlight

Mindshare India

5

Reckitt Benckiser India Pvt. Ltd.- Dettol - Star Parivar Awards

Initiative Media India Pvt. Ltd.

6

Emami Ltd.- Navratna Oil Nashik Kumbh Mela Activity

Vritti Solutions Ltd.

7

Axis Bank- Root For Planet - Investing In Earth

Utopeia Communicationz

     

BRAND EXTENSION

 
     

S.NO.

Brand - Campaign Name

Agency

1

Maruti Suzuki India Ltd.- Brand NEXA

Initiative Media India Pvt. Ltd.

2

Maruti Suzuki India Ltd.- CKNG - Chalti Ka Naam Gaadi

Initiative Media India Pvt. Ltd.

3

Ek Kahaani Aisi Bhi

Red FM- Kolkata

4

Happy Bathrooms

Godrej Consumer Products Pvt. Ltd

5

Mondelez International- Bournvita Subha Ka Biscuit

Carat Isobar

6

Discovery Kids Joy Express

Discovery Communications India

     

BRAND REVITALISATION

 
     

S.NO.

Brand - Campaign Name

Agency

1

Nestle India Ltd- MAGGI re-launch

McCann Worldgroup

2

Brand Revitalization and Customer Engagement through HCL's official digital transformation partnership with Manchester United

HCL Technologies Ltd.

3

FINGERPRINT BANKING CAMPAIGN

IndusInd Bank

4

Reliance Fresh- #DildaarDiwali - Beginning A Generous Dialogue With The Voiceless

Utopeia Communicationz

5

TVS Scooty Zest- Himalayan Highs

22feet Tribal Worldwide

6

British Airways PLC. - Fuelled by Love Campaign

SapientNitro

     

 

BUSINESS-TO-BUSINESS MARKETING

 
     

S.NO.

Brand - Campaign Name

Agency

1

Brand Revitalization and Customer Engagement through HCL's official digital transformation partnership with Manchester United

HCL Technologies Ltd.

2

Unlocking the Power of Engaged Customer

HCL Technologies Ltd.

3

India's Local FM Network

94.3 MY FM , Dainik Bhaskar Radio Division

4

#RaiseTheTricolor

Yes Bank

5

Dainik Jagran Casino Grande : THE GAMIFICATION OF ADVERTISING SALES FOR REVENUE GROWTH

Jagran Prakashan Ltd

     

CAUSE RELATED MARKETING

 
     

S.NO.

Brand - Campaign Name

Agency

1

P&G - Ariel-Dads Share the load - Men for Laundry

Mediacom Communications

2

The Himalaya Drug Company - Muskaan By Himalaya

Himalaya Drug Company

3

Coca Cola Support My School Telethon

Interactive Avenues Pvt. Ltd.

4

COAI - PMKVY - A Call for Skill Development

netCORE Solutions Pvt Ltd

5

SPREAD A SMILE

RED FM - HYDERABAD

6

Idea Cellular Ltd.- Powering the Next-Gen Internet Ready India

Mindshare

7

Preparing a City for the Unknowable

Jagran Prakashan Ltd

8

Stop Women's Day - Nanak Di Soch

Shemaroo Entertainment

     

CONSUMER INSIGHT

 
     

S.NO.

Brand - Campaign Name

Agency

1

Castrol Pvt. Ltd. - How Castrol activated mini truck driver targeted only campaign

Mindshare India

2

HUL - 6 Pack Band : Happiness that truly went VIRAL! Powered by the PIVOT

Mindshare India

3

P&G- Ariel-Dads Share the load - Men for Laundry

Mediacom Communications

4

Kellogg's - ORM

Mindshare India

5

Raymond Linen

Raymond Ltd

6

Mondelez International - SayItWithSilk

Carat iProspect

7

HUL - Tamanna - The 140 - Episode Real-Time TV Dashboard

Mindshare India

8

HUL- Charisma : Demystifying consumer personality & behavior that impact marketing decisions & strategy

Mindshare India

     

DIGITAL MARKETING, SOCIAL MEDIA, MOBILE MARKETING

     

S.NO.

Brand - Campaign Name

Agency

1

Nestle India Ltd.- 100 and Running

SapientNitro

2

MAGGI re-launch

McCann Worldgroup

3

Johnson & Johnson- Stayfree Stay Ahead Helpline

OMD India

4

The Himalaya Drug Company- Muskaan By Himalaya

WATConsult

5

Dabur - Real juice

Pokkt

6

Nestle India Ltd.- Maggi : Restoring Faith in the Aftermath of a Crisis

Zenith optimedia

     

E-COMMERCE

 
     

S.NO.

Brand - Campaign Name

Agency

1

Nestle India Ltd. - Maggi : Leveraging E-commerce for the Relaunch of a Prestigious Brand

Zenith Optimedia

2

End of Reason Sale

Myntra Designs Pvt. Ltd.

3

Craftsvilla- Campaign Watch

Mindshare India

4

BYJU - Real Time Pathshaala

Mindshare India

5

Photo Do, Insurance Lo

PolicyBazaar.com

6

#AskWhatELSS

Franklin Templeton Investments

     
     

MARKETING COMMUNICATIONS

 
     

S.NO.

Campaign Name

Client Name

1

Abbott Healthcare Pvt Ltd - iPump

iProspect

2

Dainik Bhaskar 'Zidd Karo Duniya Badlo' Campaign

D.B. Corp. Ltd.

3

P&G- Ariel-Dads Share the load - Men for Laundry

Mediacom Communications

4

Nestle India Ltd. - MUNCHification

J. Walter Thompson

5

The Himalaya Drug Company - Pimple, Caught and Bowled

Motivator,GroupM

6

Jal Satyagraha

Dainik Bhaskar Group

     
     

MARKETING ON A SMALL BUDGET

 
     

S.NO.

Campaign Name

Client Name

1

HUL- Show your love on 70 Mm!

Mindshare India

2

DABUR INDIA LIMITED - DABUR LAJJA KAVACH

Milestone Brandcom Pvt. Ltd.

3

MyWishAtCroma

Infiniti Retail Ltd.

4

SAB TV Khidki

Everest Brand Solutions

5

Raja-Rani-Mantri Campaign

Godfrey Phillips India Ltd.

     

NEW BRAND, PRODUCT OR SERVICE LAUNCH

 
     

S.NO.

Campaign Name

Client Name

1

Eros - Mast Strategy for Bajirao

Mindshare India

2

BYJU- Real Time Pathshaala

Mindshare India

3

#DeoReborn

Godrej Consumer Products Pvt. Ltd

4

Johnson & Johnson- Stayfree Stay Ahead Helpline

OMD India

5

Hike Messenger presents "Chutki, Shopkeepaa aur Woh!" "GOT A JOKE, GET ON HIKE"

92.7 BIG FM & BIG Magic

6

FINGERPRINT BANKING CAMPAIGN

IndusInd Bank

     

NOT-FOR-PROFIT MARKETING

 
     

S.NO.

Campaign Name

Client Name

1

DABUR INDIA LIMITED- DABUR LAJJA KAVACH

Milestone Brandcom Pvt. Ltd.

2

National Skill Development Corporation - India's Got Hunar

Motivator (GroupM)

3

Dainik Jagran Bharat Raksha Parv : Thank you Soldier

Jagran Prakashan Ltd

4

MTV The JunkYard Project

Viacom18 Media Pvt. Ltd

5

Comics For Change

Dainik Bhaskar Group

The final winners have been chosen by an esteemed jury led by Suresh Narayanan, Chairman and Managing Director, Nestle India Limited. Other members of the jury were Alok Bansal, Anant Daga, CVL Srinivas, Dev Amritesh, Krishan Kumar Chutani, Parag Desai, Pradeep Dwivedi, Ramesh Jayaraman, Sameer Satpathy and Tarun Chugh.

Besides the brand-centric awards, IMA 2016 will also recognise the Marketer of the Year and honour an industry veteran with the Lifetime Achievement Award. Indian Marketing Awards 2016 will be presented at a glittering awards ceremony on December 2 at Leela Ambience, Gurgaon. 

Write A Comment