Top Story

e4m_logo.png

Home >> Marketing >> Article

Shoppers Stop appoints Debasish Gupta to head marketing function

11-March-2016
Font Size   16
Shoppers Stop appoints Debasish Gupta to head marketing function

Shoppers Stop has announced the appointment of Debasish Gupta as Customer Care Associate & Head – Marketing, Loyalty & Analytics, effective immediately.  Debasish Gupta brings to the position a wealth of experience in consumer products, services and retail with a successful track record in marketing, sales, CRM and brand strategy. He will report to. Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. 

Govind Shrikhande, Customer Care Associate & Managing Director of Shoppers Stop said, “We are happy to announce that Debasish Gupta has joined our team. Debasish shares our values and our focus on innovation and customer-delight. He brings rich domain experience and marketing leadership to Shoppers Stop. I am confident that his vision and leadership will help us grow by leaps and bounds.”

Nair said, “As Shoppers Stop reinforces its omni-channel strategy, it was important for us to find the right person to lead and grow our marketing efforts, carry the mantle of change-management and bolster our brand equity and fashionability.  We believe that we have found such a forward-thinking leader in Debasish Gupta and are very excited to welcome him to the Shoppers Stop family. His extensive experience in successfully growing brands will help evolve our marketing strategies in line with our omni-channel vision.”

As Head of Marketing, Loyalty & Analytics, Debasish Gupta will lead Shoppers Stop’s marketing strategies in line with the omni-channel strategy, expand and grow the First Citizen loyalty programme and create incremental revenue growth through big data & analytics initiatives.

 “Shoppers Stop has a rich legacy in the department store format spanning over 25 years and it is now on the cusp of pivoting to an omni-channel retailer. I’m excited to join the company at this inflection point in its journey. I appreciate the trust and confidence that Mr. Shrikhande, Mr. Salil and the Board have placed in me. I look forward to creating new exciting experiences for our customers and I stay committed to the company’s vision to be a global omni-channel retailer in India,” he commented.

Debasish Gupta previously served as Marketing Head at Marks & Spencer where he oversaw the company’s India growth story through customised marketing concepts, loyalty program management and digital marketing. Debasish has worked with conglomerates such as Godrej, Tata, Mahindra, Landmark and Marks & Spencer.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...