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Shopper’s Stop launches British baby care brand, Mothercare, in exclusive franchise pact

27-May-2006
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Shopper’s Stop launches British baby care brand, Mothercare, in exclusive franchise pact

Shopper’s Stop Ltd has launched Mothercare in India as a part of their exclusive franchise agreement with Mothercare Plc of UK. Under this agreement, Shopper’s Stop plans to open over 40 stores, comprising shop-in-shops, shops in department stores as well as standalone high street and mall stores across the country in the next five years.

B S Nagesh, Customer Care Associate, Managing Director, Shopper’s Stop Ltd, said, “Mothercare is undoubtedly the world’s most recognised and respected brand in the infant and children’s apparel, accessories and utilities market. We are happy to partner with Mothercare Plc and make these products available and easily accessible to all new and expectant mothers.”

Nagesh added, “Today’s mothers are highly involved decision-makers and look deeply into every aspect of their babies’ well-being. Being the world’s most recognised and respected brand in the infant and childcare, Mothercare is the best option for conscientious parents.”

Neil Postance, International Franchisee Manager, Mothercare, said, “The launch of Mothercare’s first store in Mumbai is our entrance gate to India and marks our commitment to the Indian market. Step by step, we intend to expand our activities in this very promising market.”

Postance further said, “We are pleased to partner with Shopper’s Stop as this will facilitate access to a wider geographical spread for Mothercare. Shoppers’ Stop’s experience and understanding of the Indian retail market, coupled with our unique product offering, will help us become the specialist retailer of choice for Indian parents and parents to be.”

Mothercare currently has five outlets across India – two in Mumbai and one each in Pune, Hyderabad and Bangalore. The Mothercare range of products includes, baby and kids’ apparel, baby furniture, bath time, feeding and travel products, toys and maternity wear for mothers-to-be.

With the Government allowing 50 per cent FDI in the retail sector and corporate houses eyeing prime real estate in the cities and towns, Mothercare has entered India at the right time. India is the second-most populous country in the world, with an estimated one-third of the population being infants, kids and toddlers. Indians now have a propensity to spend like never before – an average upper middle class family in the city spends about Rs 25,000 to Rs 30,000 in the first 18 months of the child’s life.

It is estimated that the size of the entire Mothercare range of products for SEC AB urban India is estimated to be Rs 1,156 crore, and the market is likely to grow at a compounded annual growth rate of 13 per cent. Mothercare aims to corner a huge chunk of this market. Currently, the Indian baby care market is dominated by mom and pop stores, and there is very little awareness about branded products. There is not much focus on customer education as well. Mothercare aims to change all that by bringing a whole new experience of shopping for mothers and mothers-to-be.

Mothercare, already present is 38 countries, has brought its whole product range to India, the focus being on style, function and safety.

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