Top Story

e4m_logo.png

Home >> Marketing >> Article

Shop CJ appoints MSLGROUP as PR consultant

06-January-2017
Font Size   16
Share
Shop CJ appoints MSLGROUP as PR consultant

Shop CJ in its quest to win big in the shopping space, has on-boarded a leading PR agency. MSLGROUP, the integrated full-service communications firm from Publicis Groupe, has bagged the strategic public relations and media communications mandate for Shop CJ, across key target markets around the country. The account was won following a multi-agency pitch.

Confirming the news, Dhruva Chandrie, COO, Shop CJ, said, “This marks an alliance between two companies that are extremely creative and have a passion for excellence. Essentially, we were looking for an agency well equipped to accentuate the brand voice and narrative. While MSLGROUP understands the pulse of Indian consumers, the team’s focus on innovation, strong play in PR, and media insights makes it the right partner for us. Not to mention, the appointment of MSLGROUP brings to us global best practices in engaging with various stakeholders across a host of platforms.”

Commenting on the win, Amit Misra, CEO, MSLGROUP, said, “We are delighted to have been chosen by Shop CJ as their communications consultants. Shop CJ has managed to carve a niche for itself in the T-commerce space. Additionally, with our expertise in brand communication and use of other non-traditional tools of communication, I am confident that we would be able to enhance the brand imagery.”

Shop CJ, being one of the pioneers in the home shopping industry, is now focusing on strengthening the brand and increasing regional penetration with a complete overhaul of its business and communication strategy. Highly driven by consumer insights, the Shop CJ team strives to cater to a wide spectrum of audience by providing products that are in synch with their lifestyle. Gadgets, home décor, electronics, kitchenware, apparels, accessories, etc. are a few of the categories that affect customers’ lifestyle.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO