Top Story

e4m_logo.png

Home >> Marketing >> Article

Shop CJ appoints MSLGROUP as PR consultant

06-January-2017
Font Size   16
Share
Shop CJ appoints MSLGROUP as PR consultant

Shop CJ in its quest to win big in the shopping space, has on-boarded a leading PR agency. MSLGROUP, the integrated full-service communications firm from Publicis Groupe, has bagged the strategic public relations and media communications mandate for Shop CJ, across key target markets around the country. The account was won following a multi-agency pitch.

Confirming the news, Dhruva Chandrie, COO, Shop CJ, said, “This marks an alliance between two companies that are extremely creative and have a passion for excellence. Essentially, we were looking for an agency well equipped to accentuate the brand voice and narrative. While MSLGROUP understands the pulse of Indian consumers, the team’s focus on innovation, strong play in PR, and media insights makes it the right partner for us. Not to mention, the appointment of MSLGROUP brings to us global best practices in engaging with various stakeholders across a host of platforms.”

Commenting on the win, Amit Misra, CEO, MSLGROUP, said, “We are delighted to have been chosen by Shop CJ as their communications consultants. Shop CJ has managed to carve a niche for itself in the T-commerce space. Additionally, with our expertise in brand communication and use of other non-traditional tools of communication, I am confident that we would be able to enhance the brand imagery.”

Shop CJ, being one of the pioneers in the home shopping industry, is now focusing on strengthening the brand and increasing regional penetration with a complete overhaul of its business and communication strategy. Highly driven by consumer insights, the Shop CJ team strives to cater to a wide spectrum of audience by providing products that are in synch with their lifestyle. Gadgets, home décor, electronics, kitchenware, apparels, accessories, etc. are a few of the categories that affect customers’ lifestyle.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education