Top Story


Home >> Marketing >> Article

Shefali Chhachhi bids adieu to Max Bupa

Font Size   16
Shefali Chhachhi bids adieu to Max Bupa

Shefali Chhachhi has moved on from her role as Maketing Director, Max Bupa India after a stint of three years. She joined Max Bupa – a Joint Venture between Max India and the UK-based Bupa Finance PLC – in February 2009 and played an instrumental role in the launch of the brand in India. Prior to Max Bupa she was Head of Marketing Activation, Nokia.

As per her status on a professional networking site, Chhacchi is on a sabbatical right now. Her stint at the company ended in April. Her next move could not be confirmed at the time of filing this report.

During her tenure Chhachhi led several marketing innovations at Max Bupa. The company was also awarded the Best Product Innovation Award for Heartbeat Family First at Indian Insurance Awards 2011.

A graduate of Jamnalal Bajaj Institute of Management studies, Bombay, Chhachhi began her career at Lintas as Account Manager in 1993. She then went on to the client side and joined PepsiCo as General Manager – Marketing. She then moved on to GSK to look after Horlicks. Her next stint was with Nokia as Head of Marketing Activation.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business