Top Story

e4m_logo.png

Home >> Marketing >> Article

Shantanu Khosla to chair Indian Marketing Awards jury this year

12-October-2015
Font Size   16
Share
Shantanu Khosla to chair Indian Marketing Awards jury this year

As we come closer to the 2nd edition of the country’s most-coveted marketing awards event, exchange4media has announced that Shantanu Khosla, Managing Director, Crompton Greaves; Former Managing Director,  P&G India, will head the jury for Indian Marketing Awards 2015.

“There is a massive change in the marketing landscape in India and globally. The whole process of choosing a product to buying the product has changed owing to the easy access of information in today’s digital world.  Hence the role of the marketing is critical in addressing the needs of the customers at the right time with an interesting language, using the right platform and giving the customer a compelling reason to buy your product.

“I congratulate IMA for gathering the creative minds on one platform and felicitating the best in the industry. I hope to see some innovative, out of the box concepts which have driven outstanding results for their respective brands. I look forward to see many entries and great ideas,” said Khosla.

The jury, to be announced shortly, will consist of some of the finest names in the corporate sector and in other fields such as art and cinema. Categories in the Awards are relevant to the new economy, and will be evaluated through a well-researched and scientifically-drawn judging process.

IMA will have a rigorous two-stage judging process. The judges will look to reward innovation, strategic thinking, results and key outcomes that contributed value to the respective organizations.

The purpose of Indian Marketing Awards (IMA) is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realize their true value for customers and organizations. IMA will establish that marketing is purposeful, effective and measurable and it delivers business results, customer value and transformation.

The awards will identify emerging trends and extend knowledge sharing among marketing professionals in the country. IMA’s core motive is setting standards and benchmarking exemplary marketing, recognizing creativity and originality delivered by marketers, showcasing marketing successes, networking and celebrating brands.

For further details: http://www.exchange4media.com/ima2015/

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...