The German electronics major Sennheiser Electronic, one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, has launched its India arm Sennheiser Electronics India.
Headquartered in New Delhi, Sennheiser Electronics India is a hundred per cent subsidiary of the German parent. The company has already appointed an 11-member core team in the country headed by General Manager Sharmila Sahai.
At the launch, Sahai said, “We want to capture seven percent of the Rs 2,850-million domestic audio equipment industry within the first year of our operations. The Sennheiser brand is synonymous with high-end international quality products and our objective is to reinforce the brand image within the professional audio market and create brand awareness in the consumer segment.”
Sennheiser aims to take forward its business strategy here through a three-phased approach. In the first year, it plans to focus on establishing the brand, building all spheres of the business, and extending the distribution network across the country. The second phase will encompass driving growth and profitability and expanding the team, including setting up of additional offices and after-sales service centres. After establishing a firm footing, the company will move into a more evolved phase of enhancing the value of the brand, driving market share and broadening the product range.
Describing the India launch as an important milestone in the history of Sennheiser, Volker Bartels, President, Manufacturing and Logistics and Speaker, of the Executive Committee, Sennheiser Electronics, said, “This is a proud moment for Sennheiser as we bring our long standing heritage into India. Sennheiser products are known for their highest standards of quality in manufacture, innovation and award-winning technology.”
The current key target markets for Sennheiser here include Mumbai, Delhi, Bangalore, Chennai and Hyderabad which constitute of core target audience groups in the broadcast, film, event management and aviation sectors. The company will drive its products through existing distributors and other system integrators. It will invest 10 per cent of the total turnover in marketing efforts to penetrate the market and increase its reach.