Second Edition of Business Superbrands launched

Second Edition of Business Superbrands launched

Author | exchange4media News Service | Thursday, Aug 21,2008 8:24 AM

Second Edition of Business Superbrands launched

Superbrands, an independent arbiter on brand management, has recognised 74 brands at an even in the capital on August 20. Teacher’s, the flagship brand from Beam Global Spirits & Wine India Pvt Ltd, has come on board as the official long-term sponsor of Superbrands Tribute Nites.

Some of the companies that were felicitated by Superbrands on August 20, included Big Bazaar, Biocon, Club Mahindra, Escorts Heart Institute, Infosys, Maruti Suzuki, Microsoft, MCX, HDFC Bank, NIIT, PVR, UTI Mutual Fund, and Suzlon, to name a few.

So far 192 consumer brands and 134 business brands in India have been felicitated at Superbrands launches. At last count, 43 companies were using or had used the Superbrands logo in their communication activities as a symbol of triumph and achievement.

Anmol Dar, Managing Director, Superbrands India, said, “Superbrands has helped companies and brands create a marketable differentiator. Indeed, across eight countries, where research was conducted it was conclusively shown that 71 per cent of all respondents were more likely to buy a product that carried the Superbrands logo.”

Harish Moolchandani, CEO & Managing Director, Beam Global Spirits & Wine India and Sub-Continent, said, “We are proud that our flagship brand Teacher’s is associated with the Indian edition of Superbrands. This provides us another opportunity to recognise and honour brands. Our association with Superbrands is an extension of our commitment towards encouraging and supporting excellence in every field.”

The current Superbrands council has included marketing stalwarts such as VC Burman (Dabur), OP Bhatt (State Bank of India), HF Khorakiwala (Wockhardt), Deepak Puri (Moser Baer) and Ashok Sinha (BPCL). In the past some of the eminent council members have included Mukesh Ambani, Sunil Mittal, Naina Kidwai, Piyush Pandey, Vijay Mallya, Gurcharan Das, and Nandan Nilekani as council members.

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