Seagram’s says Hum Tum to Saif Ali Khan

Seagram’s says Hum Tum to Saif Ali Khan

Author | exchange4media News Service | Thursday, Jul 08,2004 7:31 AM

Seagram&#8217;s says <i>Hum Tum</i> to Saif Ali Khan

Seagram’s has appointed Bollywood star Saif Ali Khan as the brand ambassador for its Royal Stag brand. Speaking on the occassion, Seagram’s general manager-marketing Bikram Basu said that the contract with Saif Ali is initially for one year, subject to renewal. Saif Ali said that he gets conscious to speak about himself, but added that he and Royal Stag share a wide appeal among the audiences.

Speaking on the sidelines, Mr Basu said that both, the brand and Saif Ali, are contemporary.

Mr Basu added that Royal Stag currently has a market share of 32 per cent in India and he hopes to take it to 34 per cent during the current year. He declined to give the break-up of Royal Stag’s domestic and foreign sales, but said that the current focus is clearly on the Indian market. The signing up of Saif Ali as the ambassador with an image suitable for the brand is a step in that direction.

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