Top Story

e4m_logo.png

Home >> Marketing >> Article

Scooty Miss Teen India 2008 hunts for the ‘pep factor’

16-February-2008
Font Size   16
Scooty Miss Teen India 2008 hunts for the ‘pep factor’

In a bid to connect with its young target group, TVS Scooty has joined hands with Mobile Store and Stayfree Dry Max to bring a beauty pageant for teenagers, Scooty Miss Teen India 2008. The winner will get an opportunity to represent India at Miss Teen International 2008, to be held in Chicago on July 26. The pageant is open for young girls in the 13-18 age group.

Through the pageant, TVS Scooty seeks to hunt for the girl who symbolises today’s contemporary teenager, who is beautiful, exuberates feminity, is confident, believes in her dreams, is rebellious yet grounded, witty and thinks ‘out of the box’, and at the same time is rooted in family values, and above all, has that ‘pep’ factor.

Kavita Bagga, Associate Vice-President, Lifestyle and Fashion Division, Alternate Brand Solutions Ltd, said, “Miss Teen India will not be just another beauty contest. We are hopeful of making it a platform for the young Indian minds to explore and experience much more than what is already present today in the Indian scenario. For the first time, Indian teens will get preferential treatment and will be given an opportunity to interact, share ideas and network with their counterparts from across the world. What’s most important is that youngsters at such a young age will act as cultural ambassadors for India at the international event.”

Aspirants can send their entries between February 16 and March 5. Each girl will be handpicked by talent scouts for the contest and the short-listed entries would be called for the regional rounds in Mumbai and Delhi on March 6 and 8, respectively.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video