In a bid to connect with its young target group, TVS Scooty has joined hands with Mobile Store and Stayfree Dry Max to bring a beauty pageant for teenagers, Scooty Miss Teen India 2008. The winner will get an opportunity to represent India at Miss Teen International 2008, to be held in Chicago on July 26. The pageant is open for young girls in the 13-18 age group.
Through the pageant, TVS Scooty seeks to hunt for the girl who symbolises today’s contemporary teenager, who is beautiful, exuberates feminity, is confident, believes in her dreams, is rebellious yet grounded, witty and thinks ‘out of the box’, and at the same time is rooted in family values, and above all, has that ‘pep’ factor.
Kavita Bagga, Associate Vice-President, Lifestyle and Fashion Division, Alternate Brand Solutions Ltd, said, “Miss Teen India will not be just another beauty contest. We are hopeful of making it a platform for the young Indian minds to explore and experience much more than what is already present today in the Indian scenario. For the first time, Indian teens will get preferential treatment and will be given an opportunity to interact, share ideas and network with their counterparts from across the world. What’s most important is that youngsters at such a young age will act as cultural ambassadors for India at the international event.”
Aspirants can send their entries between February 16 and March 5. Each girl will be handpicked by talent scouts for the contest and the short-listed entries would be called for the regional rounds in Mumbai and Delhi on March 6 and 8, respectively.