Top Story


Home >> Marketing >> Article

SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time

Font Size   16
SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time

In the 13th year of Standard Chartered Mumbai Marathon (SCMM), Procam International, which has been organizing the event, has managed to bring on board 17 partners including three new brands- Maruti Suzuki (transport partner), Nestle India (nutrition partner) and Air India (airline partner). Besides the title sponsor, Standard Chartered Bank, the other partner brands are Star Sports, Asics, Cigna, Jabong, Seiko, Volini, Trident, the Times of India, Radio Mirchi, Asian Heart Institute, DHL, United Way and Harmony for Silvers Foundation.

Commenting on the development, Vivek Singh, Joint MD of Procam International said, “We have been fortunate that many of our founding partners in 2004 are still with us today. Whether they are our print and media partners, or logistics partner DHL, or Standard Chartered the title sponsors. These brands have extended it to other cities in India as well, be it marathons in Delhi, Calcutta or Bangalore.”

The marathon will take place this Sunday, January 17, 2016. 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize money which is at stake. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship