Top Story

e4m_logo.png

Home >> Marketing >> Article

SBI Cards, Lifestyle International join hands for premium retail store card

22-September-2005
Font Size   16
Share
SBI Cards, Lifestyle International join hands for premium retail store card

SBI card and Lifestyle International Pvt Ltd have joined hands for a premium retail store card. SBI Card CEO Roopam Asthana said, “The brand building of this card is being done under the Lifestyle branch. The Lifestyle card will enjoy the convenience and financial flexibility of this new premium retail card and at the same time reward customers the advantage of exclusive offers.”

He further said that in addition to the regular features, four reward points would be given on every Rs 100 spent on the Lifestyle card. “We have transaction fee waivers and reward points on IOC and IBP petrol pumps. There is a special discount on Dominoes Pizza and redemption of reward points for air miles on Indian Airlines. There is also a lot of discount offers of 15 per cent on Club Mahindra packages and Radisson Hotels,” Asthana added.

Card users have the option of flexi pay at the rate of 10 per cent as well as free purchase protection against fire and protection up to Rs 12,000 for 90 days.

“We have a dedicated sales team for in store and out store promotions and campaigns. We have executives to promote our card to potential customers,” Asthana said, adding, “Our focus is on metros and cities right now to make this card popular. We are not venturing into semi urban areas. We have a current year-on-year growth rate of 100 per cent.”

Speaking at the launch function, Kabir Laumba, President-Buying and Merchandising, Lifestyle International, said, “This card eliminates the need to have multiple cards as we have designed it to be jam-packed with benefits, offers and rewards coupled with a loyalty rewards programme.”

He further said, “We have currently eight stores in the country. We are planning to expand this to 25 retail stores in the next three years.”

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve