Savlon roots for good hygiene practices with its ‘Ask For Clean Hands’ campaign
On World Hand Hygiene Day, Savlon Swasth India Mission began a unique initiative to spread awareness about hand hygiene and the need to ‘Ask for Clean Hands’. The genesis of this initiative is a simple observation on how hand hygiene is often ignored while indulging in street food.
‘Ask For Clean Hands’ is an educative initiative that encourages consumers to ask for clean hands by ringing a bell kept at select street stalls. An experience from the streets of Mumbai is encapsulated in a short video.
To induce behavioural change, the process of communication and education has to be fun and engaging. ‘Ask for Clean Hands’ by ringing the Savlon Swasth India bell is one of the various tools being deployed to help initiate the habit of hand washing with soap or a handwash.
The initiative in its introductory phase is being rolled out to some of the most frequented street food clusters in Delhi, Mumbai, and Kolkata. Savlon Hand Wash sachets are being provided to encourage all these vendors to clean their hands well before serving food.
Sameer Satpathy, Chief Executive, Personal Care Products Business, said, “Hand Hygiene is a critical issue and is often ignored in the popular street food culture that thrives in India. Savlon Swasth India Mission’s ‘Ask For Clean Hands’ is a unique initiative beginning this World Hand Hygiene Day that encourages consumers to demand for clean hands while indulging in street food.”
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