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Saregama ties up with Sangeet Natak Akademi

Saregama ties up with Sangeet Natak Akademi

Author | exchange4media Kolkata Bureau | Saturday, Feb 17,2007 8:21 AM

Saregama ties up with Sangeet Natak Akademi

Saregama, formerly known as The Gramaphone Company of India, announced its association with the Sangeet Natak Akademi on February 16, 2007 in New Delhi. The idea is to reestablish the popular works of artistes of yesteryear which have been so long preserved by the Akademi.

Saregama also unveiled six audio CDs that have been compiled from the archives of the Akademi and comprises the works of legendary musicians like Ustad Bismillah Khan, Ustad Amir Khan and Ustad Ahmed Jaan Thirakhwa, along with rare recordings on the musical instruments of India. The occasion was graced by performances by classical maestros Alauddin Khan, Rajendra Prasanna and Amjad Chowdhury.

This partnership between Saregama, arguably the most authoritative repository of India’s musical heritage by virtue of its involvement from the inception of recorded music in India and the Sangeet Natak Akademi, the apex body of the country’s performing arts, is sure to make available an even wider repertoire for classical music lovers.

Moreover, this tie-up should provide Saregama the bandwidth to consolidate its presence in this genre of music, which has a more discernable, and therefore a relatively less price-sensitive consumer base.

Commented Mirdha, Chairman, Sangeet Natak Akademi, “Classical Indian music has never before enjoyed the kind of pre-eminence that it has in the last six decades. Indian instruments have taken the meditative soul of Raga music to the globe. This pioneering initiative by Sangeet Natak Akademi and Saregama towards reviving the vast archives of traditional Indian music is truly a giant leap to invoke the interest of the present generation in the vast heritage that our country beholds.”

Said Mukul Kansal, General Manager-North, Saregama India, “The rich archives of the Sangeet Natak Akademi deserve to be accessible to music fans across the world. Not only do the archives comprise of works of music legends but also house an integral part of India’s rich traditional heritage – Hindustani instrumental music that will be immensely appreciated by the fans of this genre.”

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