Sarang Panchal has been appointed Chief Executive Officer at MRSS India, the Indian arm of Majestic MRSS, where he will be spearheading the operations. Panchal, who was previously the chief mentor of the company, has also taken a significant equity stake in MRSS India.
Panchal brings two decades of leading market research in companies such as P&G, Dun & Bradstreet and later, The Nielsen Company, where he was Managing Director, Asia Pacific of the Custom Research business. The other key positions that he has held include MRSI Managing Committee – Member, FICCI Brand Protection Committee – Member and Marker Research Society, London – Associate Member.
Talking about his new role, Panchal said, “We are working aggressively to make MRSS India’s premier digital research agency. Besides doing conventional research, we aim to leverage technology to the fullest to help our clients secure the best possible understanding of consumers and markets. We have an amazing slew of products that will allow our clients to comprehensively fathom the voice of the market and get results in a brisk manner and I am really excited that we finally have products and services that can unlock sales potential by engaging with consumers.”
Panchal has worked extensively on new product research, media and advertising research and customer satisfaction/ loyalty research. Some of his projects include launching a volumetric sales forecasting system, and India’s first study on counterfeit and pass-off brands. He has also been very closely associated with media measurement research currencies in the print and television space.