Top Story


Home >> Marketing >> Article

Sanyo arm to ramp up audio-video offerings

Font Size   16
Sanyo arm to ramp up audio-video offerings

Shin-Nichi Electronics, sales arm of Sanyo Electric Corporation has outlined plans for its expansion plans in India. The company, which is into sales of semiconductors and electronic parts to major audio visual products, is looking at expanding its offerings to LCD/plasma TVs. It is also weighing opportunities in other digital electronic equipment and appliances market.

A spokesperson for Shin-Nichi Electronics said: “In the next three years, our main focus is on to support our customers for exports and providing them cost effective solutions for emerging technologies like LCD and plasma TV.

“We are also looking for opportunities in other digital electronic equipment and appliances and our direction for appliances will be same as that of CTV i.e., to offer solution besides offering our chipset.”

Commenting on the current nature of operations, the spokesperson said: “The main solution, which we provide, is in the TV segment. The company designs the complete TV chassis for the customers keeping in mind their preference and the market requirements. In last two and half years in India, the company has come up with 10-11 designs in CTV and two in black & white.

Besides TV solutions, the company has now come up with DVD and home theatre solutions too using Sanyo optics and audio amplifiers.

Detailing their strategy in India, he said: “In order to sell our products, we help our customers design a complete solution for them just at the cost of the product. While providing a complete solution to the customers Shin-Nichi ensures that the solution our customers offer is highly reliable and cost effective.”

“We has always worked in close association with our customers. We not only provide the product or solution to our customers but also helps them to become competitive and sustain cut throat competition by acting as an interface between manufactures and other A class vendors,” the spokesperson noted. He further added that this approach has resulted in a decent amount of success for the company.

“As a result, in spite of many multinational companies, regional players are able to make their mark in domestic as well as in export market. This is a big contribution for Shin-Nichi who has made Indian manufacturers competitive not only in domestic market but also in exports. Many of our customers are doing quite well in exports,” he added.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...