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Sanyo arm to ramp up audio-video offerings

16-July-2004
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Sanyo arm to ramp up audio-video offerings

Shin-Nichi Electronics, sales arm of Sanyo Electric Corporation has outlined plans for its expansion plans in India. The company, which is into sales of semiconductors and electronic parts to major audio visual products, is looking at expanding its offerings to LCD/plasma TVs. It is also weighing opportunities in other digital electronic equipment and appliances market.

A spokesperson for Shin-Nichi Electronics said: “In the next three years, our main focus is on to support our customers for exports and providing them cost effective solutions for emerging technologies like LCD and plasma TV.

“We are also looking for opportunities in other digital electronic equipment and appliances and our direction for appliances will be same as that of CTV i.e., to offer solution besides offering our chipset.”

Commenting on the current nature of operations, the spokesperson said: “The main solution, which we provide, is in the TV segment. The company designs the complete TV chassis for the customers keeping in mind their preference and the market requirements. In last two and half years in India, the company has come up with 10-11 designs in CTV and two in black & white.

Besides TV solutions, the company has now come up with DVD and home theatre solutions too using Sanyo optics and audio amplifiers.

Detailing their strategy in India, he said: “In order to sell our products, we help our customers design a complete solution for them just at the cost of the product. While providing a complete solution to the customers Shin-Nichi ensures that the solution our customers offer is highly reliable and cost effective.”

“We has always worked in close association with our customers. We not only provide the product or solution to our customers but also helps them to become competitive and sustain cut throat competition by acting as an interface between manufactures and other A class vendors,” the spokesperson noted. He further added that this approach has resulted in a decent amount of success for the company.

“As a result, in spite of many multinational companies, regional players are able to make their mark in domestic as well as in export market. This is a big contribution for Shin-Nichi who has made Indian manufacturers competitive not only in domestic market but also in exports. Many of our customers are doing quite well in exports,” he added.

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