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Sansui eyeing at 65% growth in colour TV sales

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Sansui eyeing at 65% growth in colour TV sales

Sansui is projecting colour television sales of 7.5 lakh sets in the domestic market during the current financial year, which constitutes roughly 65 per cent growth over the previous year. The company is expecting to hit the one-million mark by 2004-05.

Sansui India may close the current year with topline sales in the vicinity of Rs 750 crore. The promoter family of Videocon holds a strategic stake in Sansui's domestic arm.

According to sources, the company has revised the estimates of colour TV sales for the current year by almost a lakh units following the buoyancy in the market. Colour TVs account for almost 90 per cent of Sansui's turnover in India, while the audio segment chips in with the rest.

Sansui has a distribution network covering six thousand dealers and offers after sales service through a network of about 42 centres across the country. The company's yearly advertising and marketing budget, which include a sponsored film awards event, is pegged at around Rs 30 crores.

Sansui recently launched Smart Eye series of colour TVs, which has taken the plank of "lesser strain" on eyes even after long hours of television viewing. During the last quarter of the financial year, coinciding with World Cup cricket, Sansui is planning a slew of new introductions, which include 34-inch conventional and 42-inch plasma sets.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.